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Wednesday, March 16 • 3:30pm - 4:30pm
Marketing and Outreach Strategies for Research Data Services
This talk will highlight the marketing and outreach overhaul undertaken by Research Data Services (RDS), a campuswide group that provides research data management and curation support for the University of Wisconsin-Madison community. Topics covered will include our process of applying user experience and information architecture concepts to our website redesign, strategies for making the most of social media, how we strengthened the RDS brand by asserting new design ideas and utilizing the free software Canva, and an overview of the workflows we developed to streamline our marketing and outreach processes.

avatar for Cameron Cook

Cameron Cook

Digital Curation Assistant, University of Wisconsin-Madison
avatar for Brianna Marshall

Brianna Marshall

Digital Curation Coordinator, University of Wisconsin-Madison

Wednesday March 16, 2016 3:30pm - 4:30pm CDT
Library Harmon Room