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Thursday, March 17 • 10:30am - 11:30am
Libraries and Involved Online Audiences: User Engagement in a Web 2.0 World
Web 2.0 technology doesn’t just allow libraries to provide more services and information to patrons, but to interact with our patrons in new ways. Libraries can no longer view their website users as passive audiences, but need to expect and invite active user feedback and participation. Hennepin County Library (HCL) is delving deeply into user engagement as it continuously updates its website, which was completely redesigned in the Fall of 2014. HCL communicates proactively with its users via channels including online reference and feedback forms, social media, and usability testing. An ongoing partnership with the University of Minnesota (U of MN) to conduct usability testing has increased HCL’s understanding of their users and the process of user engagement. In this presentation, HCL Senior Librarian Amy Luedtke and U of MN Associate Professor Lee-Ann Breuch will explore what an involved online audience means for HCL and for libraries in general. They will share lessons learned about user engagement and insights into how it can increase the value of the services libraries offer.

Speakers
LB

Lee-Ann Breuch

University of Minnesota
avatar for Amy Luedtke

Amy Luedtke

Acting Coordinating Librarian, Hennepin County Library--Web and Online Services
Amy has been a public librarian with HCL for almost twenty years and has been a children's librarian, a teen librarian, and a branch manager. Amy loves being able to combine her experiences of serving youth and families with the field of web user experience. Amy received her MLS from... Read More →



Thursday March 17, 2016 10:30am - 11:30am CDT
Olin-Rice 250